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Tired of constantly monitoring your brand mentions on the Internet? Spending dozens of hours tracking competitors and trends? What about an alternative? Today we want to talk about Google Alerts - a free tool from Google that allows you to track brand mentions on the Internet.

Google Alerts is one of the most popular free digital marketing tools, launched back in 2003. Thanks to its ease of use and useful set of features, the platform has become a favorite among digital specialists. The logic of its work is simple: email notifications help to control brand mentions or monitor mentions jiangxi cell phone number list of competitors' activities. So, every time new results appear in the search engine for queries that interest you, you will receive an email.

Google Alerts is very flexible and easy to set up, so it’s a godsend for marketers and small business owners. In this article, we’ll walk you through setting up Google Alerts and share ideas on how to use it for your business.

Google Alerts for Business
Photo: steveanderson.com

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Google Alerts is a tool for tracking page mention results for queries that interest you. The main advantage is that Google Alerts receives results from pages that have appeared in Google News, and the process itself does not occur in real time. Thus, marketers do not have to worry about non-stop notifications, since the frequency of their sending can be set independently.

Another important advantage is the ease of setup. Even people without many years of professional experience can use Google notifications , and the presence of tips will help you quickly navigate the new interface.

However, marketers and other digital professionals may be missing some features:

the tool cannot monitor mentions in popular social networks: this is a significant drawback, since today more than 58% of the world's population uses social media;
Another major drawback of Google Alerts is the lack of reporting or data visualization features. If you want to share your work with your team, you will have to manually analyze all the data using graphs and tables;
the platform does not have detailed settings, so most mentions may be irrelevant. For example, a mention may contain a similar key phrase, but Google Alerts does not understand the context and provides both necessary and unnecessary information.
Despite the above disadvantages, using Google notifications can be a reliable friend for a marketer. If you haven’t had a chance to test the tool yet, we recommend doing it right now. Let’s take the first steps in Google notification settings together :

1. Go toGoogle Alerts. Enter the search query you plan to track.

Google Alerts for Business

2. Choose how often you want to receive updates (daily, weekly, or as new results appear).

Google Alerts for Business

3. Select the type of results you want to follow (news, blogs, videos, discussions, books, etc.).

Google Alerts for Business

4. Select the language and country you want to track the request for.

Google Alerts for Business

5. Select “Only the best results” or “All results” depending on your goals. If you want to create a complete picture of your brand’s online presence, it’s better to choose the second option.

Google Alerts for Business

6. In the last field, enter the email address where you want to receive Google alerts and click the "Create Notification" button. Important: the email must be created using Gmail. If you do not have the appropriate account, the platform will prompt you to create one to start using the tool.

Google Alerts for Business

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Read also : How to connect your site to Google Search Console?


So, it's all pretty simple! Just a few minutes, and you'll always be up to date with the latest trends and news. Below, we share ideas for using Google Alerts that will significantly increase the effectiveness of your marketing (and other) efforts!

How and why you can use Google Alerts: ideas for your business
Monitoring mentions of your brand is important for both large and small companies. Knowing how positively or negatively your brand is perceived by real users online will help you stay on course for self-improvement and continuous development. At the same time, the Google Alerts tool will be useful not only for online reputation management, but also for SEO promotion activities, competitive analysis, etc. We will talk about this and even more below.