Factors Affecting Local Search Rankings

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Learn about the ranking factors that affect local search rankings. The following factors affect search in general.

Website speed
Content qualitySite structureEase of navigationSite architectureQuality of third party links
But when it comes to local SEO, Google evaluates three additional factors.

Relevance: Google looks at how relevant your site and services are to the search query. For example, if a user searches for “appliance repair near me,” then technicians who list appliance repair as a service will be more saudi arabia email list relevant than local stores that sell appliances.

Distance: Search engines know how far a business is from the user's physical location based on IP address and location data. The goal is to return results with the most relevant local businesses to the user's query so that they return to the search engine for subsequent queries.
Notoriety: A brand's reputation and overall online presence are also a factor. Google considers reviews, recent content updates, response rates, backlinks, and more to determine how authoritative a brand is.