What principles are slogans based on to attract customers?

[subornaakter20]

There are several of them, and each of them is important to one degree or another:

Laconicism . The slogan must be short, no more than 7-12 words. There are many well-known slogans of only 2-6 words: "Manage your dream", "The impossible is possible!" etc. In general, the shorter the phrase, the better.

Emotionality . A concise emotional phrase makes the most powerful impression on the client.

Memorability . Well-sounding phrases – rhymed betting email list or at least rhythmic – stick in the memory. You can use sound repetitions (alliteration). A striking example of such a slogan to attract customers: "Your kitty would buy Whiskas. Phrases that repeat words or parts of a sentence are well remembered: "Easy to buy – easy to sell."

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Simplicity . No need for complex or, especially, incomprehensible terms. Even words that are difficult to pronounce are not welcome.

Semantic load . The client must understand what is being discussed. Only in this case the image of the product will be associated with the slogan. For example, the phrase "Sleep formula" is quite compatible with the sale of beds.

Persuasiveness . A slogan quality that is extremely important for attracting customers. It should also have a call to action that cannot be expressed in abstract words like “best” or “good.” It needs to be specific (at least half the words in the phrase): “buy,” “only 2 days,” etc.

Uniqueness . Thanks to originality, the phrase will definitely be remembered, whereas plagiarism will not work. Moreover, borrowed slogans will continue to work for their "owners". On the other hand, after the emergence of a large number of imitators, even well-known brands have to change their slogans to attract customers.

Consumer focus . It is necessary to interest the buyer, to offer a solution to his problems.

Hitting the trend . Slogans distributed via the Internet or the media end up on everyone's lips.

Using numbers . They can be used to make information more specific: "Rennie. 5 minutes and no heartburn!"

Use of question and exclamation marks . In the first case, it is a call to action, engagement in dialogue, a suggestion to think: "Where do you get dressed?" ("Clothing store"). In the second, the slogan sounds more emotional, which also attracts customers: "One Second is Enough!" (Second glue).