Basic Internet Marketing Technologies

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Internet Marketing Technologies_Basic Technologies

Internet advertising
No business, if it wants to be successful, can do without advertising. If we talk specifically about Internet marketing, then it uses two types of advertising: banner and contextual. The choice of which one to choose depends on many factors, including the goals pursued.

Banner advertising can reach a wide buy a motorcycle owner mailing list audience: due to its visual appeal, the banner is eye-catching, promotes your product and works for the company's image.

As for contextual advertising as an Internet marketing technology, its goal is a specific audience. It is aimed at those people who search for specific goods or services through search engines.

Internet Marketing Technologies_Contextual Advertising

Advantages of contextual advertising:

There is a quick return , unlike, for example, search engine promotion of a site. If the material posted on the resource turns out to be quite useful and interesting, then this attracts a large number of visitors, which in turn affects subsequent sales.

If you don't spare money and pay more per click than your competitors, your ads will be shown earlier.

This type of Internet marketing technology allows the customer to choose the position where the advertisement will be placed.

It is possible to set up targeted display of ads. This increases the return on work with the target audience.

Disadvantages of contextual advertising:

Advantageous positions are quite expensive. Search engine promotion of a site as an Internet marketing technology will cost you 2-3 times less.

Many users are not interested in advertising links . People, having received the necessary information, simply leave the resource.

Such advertising often irritates readers, and they do not click on the links simply on principle.

Internet Marketing Technologies_Banner Advertising

Advantages of banner advertising:

This type of Internet marketing technology is designed to perform two tasks at once: advertise products and decorate the site.

Banner advertising works well with the target audience. If a person is interested in a given product, then he or she is more likely to click on the banner.

Banner advertising can help improve the image of an organization.

It is easy to make necessary adjustments during the advertising campaign .

The user receives a visual representation of the advertised product.

By analyzing statistical data on the number of users who have shown interest in the product, subsequent advertising campaigns can be carried out much more successfully.

Disadvantages of banner advertising:

Once the promotion ends or the banner is no longer shown, the influx of visitors to the site will decrease.

This kind of internet marketing technology implies that the banner for each subsequent advertising campaign will need to be improved. Or even created a new one.

The banner may become “familiar”, as a result of which visitors simply won’t pay attention to it.