Call to Action Overlay

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Call-to-action overlays are small banners that are only displayed on videos. Using them in an advertising campaign can increase CTR by 1.5–2 times.

This tool is set up in a personal Adwords account, which must be linked to a YouTube account. The banner image size is 74 x 74 pixels, the text size does not exceed 25 characters, and there is a link.

YouTube overlay ad with call to action

To set up an overlay with a call to action, you business opportunity seekers email list need to open a ready-made video campaign in Adwords, in which ad groups have already been generated, and go to the "Video" tab. In the drop-down list that appears, next to the names of your videos, you need to select "Change call to action".

Hints
Hints can be embedded into any video by generating them in the video manager in your YouTube account. You can find all the detailed information in the official help section of the resource.

Advertising on YouTube_skazki

The body of the hint indicates a link to a channel, site or video. The hint can also be made in the form of a survey, but in this case, when adding a link to the site, you must confirm your rights to it. A nice bonus is the lack of additional payment for clicking on the video.

Annotations
The setup of this tool is similar to the generation of hints and is done in the YouTube video manager. The conditions for creation are identical. However, when playing, a banner is displayed first, the full-size version of which appears when you hover and hold the cursor. Detailed information can be found in YouTube Help.

Advertising on YouTube_abstract

When choosing this tool, it is necessary to take into account the fact that the user can disable the display of annotations.

Reserved advertising
These impressive banners are hard to miss on the YouTube homepage. The name of the format is Masthead. You can order reserved advertising only through the sales office of the Russian representative office of Google.

YouTube Advertising_Reserved Advertising

YouTube advertising (and the entire campaign) will cost you at least 600 thousand rubles excluding VAT. Payment is made for each day the banner is on the main page. Among other Google advertising packages, you can also find:

Video Ads (skippable/non-skippable pre-roll);

PRIME PACK (a thematic package of premium channels, selected manually);

ROADBLOCK (guaranteed to receive 100% of all advertising formats on selected channels for the desired period of time).

Advertising is managed directly by Google. Reporting is subject to prior approval.

Advertising with YouTube bloggers
YouTube has almost no influence on this method of advertising placement, since in this case we are talking about ordering promotion from famous users. You will not have to look for channels where you can publish an ad. You need to attract a popular blogger and order advertising from him.

This won't be difficult, since almost all video bloggers post personal contacts for communication and business offers in the description of their video. As a rule, this is an email or a page on a social network.

Advertising on YouTube_advertising with bloggers_

The same information can be found in the blogger's group discussion or on his social network page. Here you can also find out how much advertising costs for YouTube bloggers. As a rule, this information is posted directly in the discussion. The price of such advertising depends on the format and on what actions you expect from users viewing the ad.

For example, one "like" of your video posted by a blogger with an audience of 500 thousand people costs about 4,000 rubles. And the price of a custom video, the purpose of which is to advertise your channel or resource, can increase tenfold or more.