Key Email Marketing Trends Personalization

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Personalization, or more precisely hyper-personalization, is not just a trend: it simply must be used in communications.

Personalization is based on collecting and analyzing data about subscribers. It is not limited to socio-demographic data, but takes into account many factors:

visitor's actions on the site;
purchase history;
subscriber's interests and preferences;
attraction channel;
subscription duration;
loyalty program.
It is important to collect as much information senegal consumer email list about the client as possible from various sources and analyze it carefully.

And if your company operates in multiple countries, localizing your email marketing takes on special importance. It involves taking into account the unique needs, cultural characteristics, and language preferences of each country.

Case:
How to Increase Sales and Customer Loyalty with Triggered Emails
Omnichannel
Omnichannel is a trend in both email marketing and digital communications in general.