What is a Pillar Page and How it Impacts SEO

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The idea of ​​the Pillar Page is not new, but it started gaining more ground starting in May 2017 when HubSpot started publishing content related to topic clusters and Pillar Pages.”

In fact, over time there has been a transition from a keyword-focused strategy to a new strategic model based on related topics (topic clusters) and linking all topics to a single page (pillar page), which helps brands improve SEO ranking for the products and services they offer . Do you want to know what it is about and how it impacts democratic donor email list SEO? We will tell you in this article. Take a look.

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What is a Pillar Page?
A Pillar Page is a page that presents an overview of the content on your website. The page covers all aspects of a particular topic without going into too much detail. However, it offers the opportunity for your visitors to gain more detailed information on a topic through links to various blogs or cluster content, which expose various topics related to the main topic in more detail.

Essentially, a pillar page is the master page that will cover all the related topics or content of the cluster, on a single page. The pillar page touches on all the related cluster content without going into too much detail.

[Tweet ” Pillar pages are the ‘backbone’ of the rest of your content. “]

What is a Pillar Page for?
Pillar pages serve to effectively organize web content and help search engines quickly determine the topic and rank it. This is very important because Google, for example, does not favor sites that have a difficult-to-define topic.

Additionally, the Pillar Page serves to offer a more organized and user-friendly experience for your audience. These pages act as a roadmap for the rest of the site, as they display all of the content on the site. For the purposes of navigation, this is the most correct way to structure the page.

The level of organization of Pillar pages makes it easy for your audience to find what they are looking for, which increases user engagement. Plus, there are other SEO benefits that pillar pages provide:

If you create information focused on a single topic, Google will rank it favorably.
Your visitors and search engines can get an overview of the content and then expand the information.
You can get more leads organically, as long as your content generates value and solves the needs that people are looking for.
It shows that you are an expert on a topic, gives you authority and increases your audience's engagement.