These translate into memories and therefore into sales for the brand.
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Dollar Shave Club: Our Blades Are F***ing Great
There is also the well-known and well-known case of Dollar Shave Club, an e-commerce site that at the time had only 5 full-time employees and could not afford to pay celebrities to endorse them as their direct competitors could.
They also didn't have the budget to pay for prime time television time.
Competing against brands like Gillette without the necessary resources was a daunting task.
So they decided to try something more affordable: a YouTube video.
In Dollar Shave Club's first video, CEO Michael Dubin is the main character who irreverently and with dark humor highlights the competitive advantages of his product, achieving more than twenty-six million impressions to date.
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This video has been an example of how humor on social media helps to compete with traditional advertising for a small brand with a low budget.
So don't hesitate to add a bit of humor to your videos, to be yourself or to make a few mistakes. You don't have to be perfect or have an expensive production to make a difference for your brand.
There are powerful ways to attract customers, without chasing them
Whatever strategy you want to implement in your business, always keep in mind that the key is to deliver something: whether it is knowledge, entertainment, fun, education, tips, talks, motivation or your simple daily number code philippines life, sales will be generated from content that attracts without chasing.
In fact, video is no longer used in the same way as it once was.
Traditional television channels are losing more and more, because companies are realizing that people do not want to be sold to, they do not want to see advertising, they prefer to skip all the ads and in the end they buy a la carte solutions in order not to consume propaganda.
“When your potential client perceives you as an obvious and annoying salesperson, they will want to get away from you. – The things we chase tend to escape us,” is a phrase I have been repeating constantly for several years in my videos and publications and that you can read in the video-post How to attract clients to your business – Don’t chase your clients anymore!
If you look at it from this point of view, you'll relate.
So always ask yourself this question when you want to create content through video.
Am I trying to sell or am I helping someone?
If the answer is to help, you're probably on the right track.
Now the strategy will be to define what content your ideal client most wants to know about. Remember that by knowing them well, you will know how to continue with a good sales strategy.
And you, do you have a YouTube sales strategy that maximizes the results you get? I look forward to your impressions in the comments. Let's open a discussion thread.
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