Website Forms/Gated Content

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Website forms should vary from mild interest levels to very interested. An example of the varying degrees of interest can include:

Email sign-up: mild interest where the customer just wants to stay in touch or wants to be notified about new blog content to stay in touch.
Whitepaper or other downloadable content: moderately interested and wanting to go more in-depth into the industry or topic that your website covers.
Contact us: at this point, the customer is likely pretty interested in what you're offering and has come up with questions they'd like clarity on.
But you can have a variety of other forms on your website. If you offer software, perhaps it's scheduling a demo or putting a pre-recorded demo behind a form so you know who is watching it.

You should tailor your website forms to match your company china email list and the lead funnels you've created based on the various phases of the customer buying journey.

Email Marketing
Website's Success
Email marketing is an essential part of building relationships with customers. So once you've driven website traffic with SEO and gotten a conversion through a form, what are you doing with those contacts?

The next step should not be a sales call. That's more than likely too much for the customer unless the customer explicitly requested such a call. So you should put them into a workflow that sends emails that further introduce what you do and how you do it that makes you unique.

Lead Scoring
Knowing where to put your efforts is important. Lead scoring helps inform who you should contact first and what kind of contact they need based on their interactions with your company.

To do lead scoring, you'll need to understand how valuable different interactions with your company are to assign a number to it. This is a more advanced marketing function and also requires access to a good marketing CRM with lead scoring capabilities.

SEO provides businesses with great benefits. But to convert website visitors into prospects and then into customers, you'll need several supporting marketing initiatives to make this a reality. If you're looking to evaluate your marketing and fill in any gaps you have, contact New Light Digital . We'll help you support SEO with effective marketing.