B2B companies: how to overcome their 4 main difficulties?

[muskanhossain]

There are several difficulties faced by B2B companies, several factors make life difficult for those who work in this sector throughout the sales process.

And it was thinking about you who work in this segment that we prepared this article with some of the solutions to overcome the main difficulties faced. So grab your cup of coffee and come with us!

To overcome the larger and more complex sales cycle


1. Document your sales cycle
By having the entire negotiation history documented, you can measure the average time it takes each customer to go through the sales cycle, in addition to recognizing each customer's preferences.

2. Identify bottlenecks
It is important that you are able to analyze and point out your weaknesses during the sales process, this way you can think and act strategically in order to eliminate or minimize them.

3. Personalize the content
Each customer is unique, even though there uk whatsapp data are many people behind the decision-making process, so you need to deliver personalized content to them. Show insights about your business, disclose technical information and how the solution you sell will help them.

Of course, there are other measures that can be adopted to improve the sales cycle and reduce complexity, but by focusing on this three-pronged approach, you'll already be on the right track.

To generate qualified leads


1. Invest in inbound marketing
Inbound marketing is a set of strategies that are ideal for attracting people, particularly in the case of leads, to bring in the most qualified ones. It is a way not only to attract them, but to create a relationship with them.

2. Create a buyer persona
To obtain the desired leads, it is necessary to have a clear representation of your ideal customer. This way, the marketing team can develop a more assertive strategy to capture them, strengthening the generation of desired leads.

3. Integrate marketing and sales
Yes, marketing and sales teams often fail to speak the same language despite having basically the same goal. Therefore, SMarketing , integration between the two teams, is the way to generate qualified leads.

Defining a scoring criterion for incoming leads and using CRM software to manage them are other actions that can be taken in relation to this problem.

To deal with strong competition


1. Analyze the competitors
No matter how good your team is, there is always something to learn from your competitors. It is important to analyze the profile of your main competitors, what they have done, and how they have done it. By performing good benchmarking, you have the possibility of improving your business.

But remember: it’s not about copying what your competitor does, but understanding their main practices and processes.

2. Always seek to innovate
There's no point stamping your feet; everything changes at an alarming speed these days. You need to be aware of what the market demands and the trends to always present innovative solutions and not fall behind. Look for new methodologies and creative alternatives; this is also innovation.

3. Segment your audience
Remember: each potential customer has different pain points and problems to solve. Segmenting your audience allows you to highlight different features of your product or solution, tailored to each individual.

Yes, there are other points that you can work on, such as an exclusive resource or advantage that only you can offer, so you can overcome the competition through differentiation.

To take off in social selling


1. Choose the right channels
To start with, you need to choose the best channel to establish your presence. The most recommended for B2B companies are LinkedIn and X (formerly Twitter). Why choose both networks?

Well, LinkedIn is responsible for 80% of the leads obtained by these companies on social media. X was indicated by 77% of respondents when asked which channel they used most to distribute content.

But be careful, don't neglect other channels like YouTube. After all, an omnichannel strategy is capable of surrounding your audience on all sides!

2. Plan the content
Once you have chosen your channels, it is time to produce content, but it is not enough to just publish content any old way. It requires a lot of study, planning and strategy in its production, so that people are attracted to publications that meet their needs and interests.

3. Practice “social listening”
Every day, millions of users go to social media to say something, whether it's complaining (a lot) or praising. It's essential that you pay attention to what they're saying, especially about the niche your business is in and also about your competitors.

This way, it is possible to track important topics and identify opportunities for your company.



These are just some of the problems faced by B2B companies, there are many others, but we focus here on the main ones and the ones most mentioned by those who operate in this market.