Commemorative dates: which ones to explore in your business?

[muskanhossain]

The end of the year has arrived and we are sure that you are excited! Santa Claus is already saying hello, the sales for the new collections are coming, people are already imagining Carnival…

But that’s not all, right? Throughout the year, there are countless dates spread across the calendar… so how do you prepare your business to take advantage of them!? That’s what we’re going to tell you in this article!

Nightclub Kid Dancing GIF - Find & Share on GIPHY

What commemorative dates do I need to explore?
The reality is that there is no right or wrong in this regard. To make this choice as correctly as possible, keep in mind that the date needs to be linked to your service and/or product.

So, when you open the seasonal calendar , analyze, month by month, what makes sense for your segment. For example: if you have a pizzeria, it is interesting to celebrate Pizza Day.

When choosing, also think about dates when you won't venezuela whatsapp data necessarily create promotions, but that can strengthen your branding , your positioning, the worldview that your brand defends.

What are the best dates to celebrate for commerce?
Of course, in addition to those dates that make sense for specific niches, there are others that all businesses tend to take advantage of, as they generate a large volume of sales.

These include: Easter, Mother's Day, Father's Day, Children's Day, Valentine's Day, Black Friday and Christmas. These dates are usually celebrated at a national level.

In addition to these, there are also other dates that are more regional or that do not have as much commercial appeal as those mentioned above, such as: your city's anniversary, Labor Day, Carnival, Brazilian Independence Day and Women's Day.

And of course, we can't forget the dates made especially for those who run your business, such as Consumer Day and Customer Day.

As we have highlighted, these dates discussed in this topic usually generate a large volume of sales in the market. Therefore, it is important to carefully consider actions for them if you want to take advantage of all the buzz at the moment.

How can I prepare my business for special dates?
If you follow our social media , you know that there's one thing we always emphasize: it's impossible to do anything without planning! And when we talk about special dates, you can't just start doing everything days in advance.

Because if you adopt this type of behavior, you will most likely forget crucial points for running a successful campaign, you will not be able to advertise in a way that engages your customers and, consequently, you will not sell significantly.

Then there’s no point in blaming it on special dates, okay!?

With that in mind, we have selected 4 points that you need to be aware of to make the most of this moment!

Understand your product's life cycle and who it is intended for
Before you start selecting which dates make the most sense for your business, it is important to understand who you owe money to and how long it will take to sell your product.

This is because, in simpler purchasing journeys, you have a shorter shelf life and, consequently, you can sell that product more easily. Now, if the journey is a little more complex and has more steps, the product will not sell as quickly.

Are you currently able to measure this? If not, this is the first point you need to map out and, from there, carry out all the planning.

Prepare the team and inventory
If you have a solid plan for these dates, with really attractive benefits, you will obviously increase your sales a lot! Therefore, training your team and preparing your inventory for this moment will save you a lot of headaches.

Have you ever thought about having numerous orders for a specific product, but not being able to deliver it because there was a lack of stock? Frustrating, isn't it? And certainly not only for you, but also for the customer.

In fact, difficulties in buying what you want and poor service can make your customers have a negative image of your business! And you know that bad news travels fast…

Invest in a complete marketing strategy
When it comes to special dates, the first thing you probably think about is coming up with a mega promotion for the day. But a business doesn't just live on offers (in fact, betting on that is a dangerous path).

In addition to promotions, think of strategies to build and maintain relationships with your customers, starting before the date even arrives.

Anticipation campaigns on social media, created using seductive narratives , in addition to good email marketing work delivering an exclusive coupon, are great options to work with.

Also, if you have a physical store, don't forget about it. After all, there's no point in doing an impeccable job online and forgetting about your POS (which is very important for the customer experience).

And when developing your planning, remember that, during these celebratory moments, people will look for the best payment conditions and the shortest delivery time. Therefore, strategies in this regard are essential!