The monthly SEO promotion budget is about 300 thousand.

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Anti-case of SEO promotion #2.
100,000 rubles per month to the winner of the tender for lost profits
Client: a large international retail chain orders website search engine promotion services from an external contractor, who is selected annually through a tender.


"Kompleto" is participating in the tender as a potential SEO contractor. There are no goals as such for the tender. We have growing suspicions that the company that offers maximum traffic for minimum money will win, but we still approach the matter thoroughly: we conduct an express analysis of the site and make a forecast of possible traffic.

A Quick Analysis of the Current State of Search turkey consumer email list Engine Marketing

The site has huge traffic, which has grown by almost 60% over the past year. However, express analysis showed that the site suffered from Minusinsk. When segmenting traffic in Yandex.Metrica, it turned out that over the past year, branded traffic amounted to more than 80% - its growth was ensured by the rapid opening of new stores, as well as active branded offline advertising.

What did the previous contractor do to increase traffic? For example, we found out that the product category sections and product cards were not ready to attract and accept customers due to the lack of descriptions, micro-markup, and other necessary information. The contractor worked for a year, spending 300,000 rubles from the client's budget every month.