Understand the Stages of the Sales Funnel

[muskanhossain]

The sales funnel accompanies the customer through all stages of interaction with your company, from the first contact to the conclusion of the deal. For this reason, it is represented by the figure of a funnel, and it is possible to highlight 3 different stages that consumers go through during the purchasing journey.

Sales Funnel Stages
The sales funnel is directly related to the phases of a customer's journey and is divided into 3 stages: top, middle and bottom of the funnel.

Top of the Funnel: Learning and Discovery
The top of the funnel, or ToFu, is the visitor attraction phase. This is the first experience a user will have with your company. At this point, your potential customers have a specific problem and are researching and learning about it.

When thinking about a digital marketing strategy, this visitor will be attracted by the offer of relevant content, so that you are discovered as a solution to a problem. Such content can include e-books, blog posts, videos and even tests.

Middle of the funnel: Consideration and intent
Here, your lead is a potential customer who knows what south korea whatsapp data they need, but still has doubts about purchasing the product or service. This is the time to position yourself by highlighting your competitive advantages and also creating a sense of urgency.

In the Middle of the Funnel (MoFu) stage, the lead begins to consider the advantages of the product/service and for this reason, email marketing can be a reinforcement to encourage the customer's purchase decision.

Bottom of the funnel: Evaluation and purchase
At BoFu (Bottom of the Funnel ), the potential customer has already gone through the previous stages and is ready to purchase the product/service. Offering a differentiator such as a discount, temporary free solution or technical assistance can leave your competitors behind and your company in the spotlight.

The sales funnel closes when the purchase is made, transforming leads into customers.

The Purchasing Journey
A sales funnel is a representation of the consumption/purchase journey of users who access your page. This resource is an excellent alternative to understand customer behavior at each stage of purchase and increase your sales.



Visitors
The widest part of the funnel contains everyone from curious people to those who visit the page looking for possible solutions to their problems. Despite being the beginning of the process, it is one of the most important stages of the sales funnel.

At this first moment, visitors may be attracted through sponsored links, social media or they may even find you through organic results.

Leads
To advance through the funnel stages, you need to convert visitors into leads. This task can be done, for example, by using landing pages with the goal of conversion. These pages offer relevant material to the user in exchange for some contact information, such as an email address.

At this stage, users already know they have a problem and are looking for a solution. So, it’s time to establish a relationship in order to encourage the lead to move on to the next stages of the funnel.

Opportunities
Here you establish meaningful communication with leads and, if they are reciprocated, they are converted into opportunities and forwarded to the sales team. Therefore, it is necessary to take a consultative approach to understand what stage the lead is actually at in the buying journey and guide them towards closing the deal.

At this point, your lead is already well informed about the products and services offered by your company. Therefore, it should be treated as a priority by salespeople, since it represents an advance in your company's sales.

Sales/Customers
When the opportunity is converted into a sale, the lead becomes a customer. But the process is not over yet. Now you need to stimulate the interest of this customer and build loyalty.