Teach salespeople to sell

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Unfortunately, many sellers are indifferent to their work and to customers in general, they take a wait-and-see attitude: the client will make a choice and decide to buy. This attitude is acceptable if you do not have to think about how to fight competitors, because there are none. However, if competing stores appear nearby, such an employee can simply destroy your business in a few months.

It is no secret that retraining is much more difficult than teaching. The work of a salesperson is no exception. It is almost impossible to teach an employee who has worked in a healthtrax corporate email list store for a long time to use new sales techniques. Therefore, the most correct solution is to change the staff. It is necessary to conduct training and an internship for a new salesperson, and then monitor the practical application of the knowledge they have acquired.

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The attention of salespeople to the store's customers is the main factor influencing the loyalty of customers, especially when it comes to non-food products (clothing, footwear, electrical equipment, etc.). Thus, a friendly and responsive employee who is able to identify customer needs is not only a magnet for customers, but also one of the best ways to fight competitors.

When offering an alternative, be prepared for a counterattack
Don't underestimate your competitors. They are also quite smart and, just like you, they fight for the success of their business, using all the means available to them and applying the latest techniques. Therefore, when you invest in some marketing or product innovations, be prepared for the fact that your neighbors can also take similar measures to attract and retain customers. Naturally, you should not sit back and wait for your competitors to give way to you. This will not happen. There is only one way out - when assessing the payback of an idea, you need to take into account the possibility of its interception.

5 Basic Principles of How to Fight Competitors in Trade

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So, if you can't figure out how to fight your competitors because they regularly copy your techniques, then you have to decide on your next steps: adjust the idea, come up with something new, or become better. And you can improve everything: the price, the range, the service, or the taste of the coffee you treat your customers to. If you don't learn to adapt to the situation, and don't show flexibility and ingenuity, then you will never defeat your rivals.

Dumping is not always applicable
Representatives of large trade businesses, capable of working for a long time from turnover, quite often use such a tool to fight competitors as dumping. Owners of small stores must act differently, taking into account their specifics and capabilities, showing flexibility. There is no other way to fight networkers.

Retailers should take into account that low price is not the main factor that helps attract customers. Therefore, using such a technique as dumping can entail serious losses without any favorable prospects.

The price battle must be justified. To do this, you will have to conduct research and determine the reasons why customers are leaving for your competitors. If it turns out that they are attracted only by the cost of the product, then you will have a long price battle ahead, for which you need to prepare by creating a financial reserve. However, do not forget about alternative methods that help attract customers. Continue to implement them.