In the pedantic sense, data journalism is just journalism with a fancy prefix. Functionally, however, data journalism is more broadly focused on the statistics, analysis, and numerical trends behind a story.
Good data journalism pieces include effective, simple, and easy-to-understand graphics that condense a mountain of information so the average consumer can understand what they mean.
Even better, some data journalism visuals include interactive elements, such as clicking on specific aspects of a graphic to get more information, zoom-in features of geographic visuals, customizable inputs, and similar.
Number and metrics counters (like the ones pictured below) are armenia mobile numbers list compelling interactive visuals often used as webpage banners and in email campaigns to count toward a special sale or giveaway.
examples of metrics counters
Image Source
It’s not hard to imagine how narrative data presented visually like this benefits marketers, but let’s look even closer at why data journalism matters.
Why data journalism matters for marketers
Data journalism doesn’t just look cool. It also makes your life easier in several ways.
1. Takes the guesswork out of ideation
According to Search Engine Journal, ideation is among the top three challenges marketers face in 2024. An ever-flowing content pipeline requires ideas to fuel it, and many marketing teams are running dry.
When working with data, however, the story comes in a moldable chunk of factually verified clay. Your job is to sculpt the story.
With the numbers forming a blueprint for you, ideation becomes easy—the facts are already before your eyes.