Those resources that could not boast a large number of requests in the TOP were less fortunate

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Google without ads
No less important for SEO specialists working in the Russian segment of Google was the search engine's refusal to use Google Ads. Since the search results were thus cleared of advertising, this played to the advantage of optimizers.

While maintaining the same number of organic search results, the number of clicks increased. This improvement primarily affected those sites that already had good positions and were in the Google TOP-10 or even higher for a number of key queries. The CTR of such sites increased significantly.

. This process was not the same for different thematic categories ukraine consumer email list of sites, in some it was more noticeable, and in others - less. For example, this concerns those niches in which there was practically no advertising - with its departure in the search results, nothing much changed.

In general, optimizers now have less competition from those resources that were promoted through paid advertising. Now it definitely makes sense to promote as many queries as possible to the TOP-10 and get all the benefits of increased CTR.