How to create videos for your content marketing strategy?

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How to create videos for your content marketing strategyHow to create videos for your content marketing strategy
People are watching more and more videos and are increasingly turning to this type of content. For entrepreneurs, using this strategy represents a powerful tool to reach consumers and connect with their audiences, combining the power of audiovisual storytelling and the reach of the Internet.

In fact, according to the Visual Networking leads for commercial real estate Index presented by Cisco, it is expected that by 2019, 80% of all Internet traffic will be driven by videos.

Therefore, as part of a marketing strategy, audiovisual content offers unique advantages when it comes to connecting with the public. It is easily consumed and shared, it entertains and generates identification, as well as offering a dynamic support for distinctive and original content.

Video content has a unique ability to communicate with a valuable and interested audience , thus contributing to achieving key brand building objectives, from recognition to loyalty.

Having a solid video strategy within your content marketing plan can help improve reach, differentiate you from your competitors, and offer richer and more dynamic content to your audience. That's why, in this post, we're going to give you tips on how to create interesting videos without spending a lot of money.

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Advantages of video
It allows your target audience to trust you more, because they become more familiar with your face and voice.
It is a format that allows you to present your content in a dynamic and fun way.
It can increase the amount of time your blog readers spend on your posts.
It can be monetized on YouTube.
How to create videos?
1. Perform a keyword search
Before you start creating videos, it's important to be very clear about what content your audience wants ; the reason is obvious: there's no point in putting effort into a video or content if no one is interested in watching it.

To do this, you need to research which topics are of greatest interest to your audience, and this is something you can find out through your social media metrics, online forums, keyword queries, etc.

You can use SEMRush, Keywordtool.io or even Google Keyword Planner to see which terms are most searched. Another option is to use Google Trends and find out how the topic you want to address has evolved over time and how in-demand it is.

2. Get inspired!
Once you have selected the topics you will cover in your videos, it is time to get inspired. Looking at existing content on the topic can help.

It's not about copying or stealing ideas, simply taking inspiration to think about how to approach the topic and how you could offer something even better and more complete .

3. Prepare the necessary equipment
This is the part where many entrepreneurs get terrified and give up on the idea of ​​creating videos for their content strategy. But don't worry, in this post we've come to debunk the myth that making videos is difficult.

To begin, you need to prepare the necessary equipment: a camera, a microphone, light, prompter and stage. Let's go into a little more detail about each one :

Camera
Having a good camera is what will allow you to capture a high-resolution image and give your videos a professional touch. But don't worry! This doesn't mean you should rush out and buy the most expensive camera to make videos.

You can find cameras on the market at very good prices that will give you excellent results. Another option is to record with your smartphone camera. Don't limit yourself!

Microphone
Investing in a lapel microphone is necessary to ensure that your speech can be heard clearly . If you have a video with excellent visual quality, but poor audio, your audience may abandon the content.

Light
Having the right lighting is key to achieving sharper images. You don't need to buy a whole lighting set to make videos, you just need an LED light in case you want to shoot in indoor settings.

If you don't want to spend anything, you can record in a location that has very good natural light and problem solved!

Prompter
A prompter is a small screen used in television programs so that the presenter can read the text of the script. This device can make recording content easier , especially if you are one of those who has trouble memorizing certain data or very specific words.

Luckily, on YouTube you can find a ton of tutorials that teach you how to create a homemade prompter and, thus, give your videos a much more professional touch.

Scenery
Getting the ideal setting is also very important before you start creating videos . Some people prefer to keep the same setting for all their videos while others prefer to change it up.

Either option is fine; the important thing is that it is a quiet place, without noise or interruptions that could affect the quality of the material.

4. Create a script or outline the points that will be covered in your video
One mistake that can frustrate your attempt to make videos to strengthen your content marketing strategy is to start recording without having a script or, at least, outlining the points that will be covered.

Knowing exactly what you'll be talking about will help you deliver richer, more professional content to your audience. You don't need to hire a scriptwriter for that - you can do it yourself!

Be creative and start shaping your speech by writing all your ideas down in any word processing tool, such as Microsoft Word or Google Docs. Avoid using technical language or fancy words, include experiences and examples during your speech, add data or results from previous research related to the topic, etc.