How to Use SEO to its Full Potential?

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How to Use SEO to its Full Potential?
Completo Editorial
Completo Editorial
December 28, 2012
SEO, or Search Engine Optimization, is a powerful marketing tool that can be used to achieve a variety of goals.

But most often it is used only to increase the total number of visitors to the site. Let's figure out what roles search engine promotion has and how it can be used to achieve the company's business goals on the Internet.

Selling role

Here I mean search engine promotions in the context of the maximum usa consumer email list probability of making real purchases by virtual visitors. Let's imagine the following situation: a company sells Samsung refrigerators. In order to sell a refrigerator, it is necessary to use clearly segmented queries across the entire product matrix of this brand (for example, by queries such as: "refrigerator samsung rl-44" or "samsung rl-44").

If you promote using this strategy, the costs will be much lower than when promoting by queries: “refrigerator”, “buy a refrigerator”, the conversion into sales for which may be long or not exist at all.

Branding role

In this case, search engine promotion is used to support the company's brand. It is suitable for companies that have a unique technology. For example, "Romashka" is actively promoting its brand through radio, television, the press and outdoor advertising. It will be lucky if the audience interested in the services of the company "Romashka" remembers the website address and contact phone number. But often only the company name is remembered. And only after that will a person search for the company by name in search engines. And if the company cannot be found by the brand name, then the company loses profit, which competitors can get instead.

This situation is not uncommon on the Russian Internet. Having been involved in electronic marketing for over 12 years, I have seen dozens of such cases: a supplier company runs active advertising campaigns, and all the cream is skimmed off by either dealers or companies that have no relation to the suppliers, but have successfully advanced in branding queries. This mostly concerns organizations interested in both wholesale and retail sales.