When your SEO is already working and you want better results, PPC and SEO can work together in harmony.
If you already have good SEO results, you can increase your market share by running ads on the same keywords that are already generating organic traffic for your business.
Risks
For SEO, the biggest risk is changes in search engine algorithms. They periodically release changes that affect organic results. During these changes, you can lose or gain rankings and traffic. When a site gets good, large traffic (compare your site with competitors), this is great, but if you are losing traffic, you need an SEO specialist and time to find out the reasons for the traffic drop and determine ways, methods of restoring traffic.
For contextual advertising, the biggest risk is advertising costs. The cost per click increases every year, and if you rely solely on paid advertising traffic, you may reach a point where the cost of advertising part time data exceeds an acceptable level. This means that in order to stay in business, you may have to raise prices, which can reduce sales and profits.
search engine marketing
It depends on your industry and how long your business has been online.
First, SEM allows you to “accelerate” results – you can increase your traffic much faster if your link is at the top of the search results page. If you relied on SEO alone, trying to improve your search engine rankings could take months.
Yes, you need to pay for SEM in the PPC (paid advertising) part, but you don’t need a big budget to get started. You can test different metrics and measure the ROI to see if it’s worth the extra effort. SEM tends to always deliver results. Even if search engines change their algorithm — which usually leaves other companies scrambling if they rely on SEO alone — your strategy may not change much.
Conclusions
No business or website can survive on the internet unless it follows sound search engine marketing practices.
Search engine marketing gives you the tools to increase your visibility in search engines, either through higher organic results or higher rankings for your ads.
The two main types of SEM: SEO and PPC can work harmoniously together to maximize your results.
Both are two powerful tools in your digital marketing arsenal that you can use to grow your online presence.