You need to work with regular customers using the following tools

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Regular customer
This is a client who makes purchases in the online store on a regular basis and does not plan to look for another seller. Regular customers need to be worked with no less than potential ones. It is important to maintain their loyalty.


Sending out emails with information about promotions, discounts, sales, new collections. If the email contains information about products that may interest a specific user, the effectiveness of such a mailing may increase.

Trigger mailings, designed for a number of merchant cash advance email marketing clients who want to receive information about a certain product, for example, about its arrival at the warehouse. With the help of such letters, you can automatically notify the client that it may be time to make a purchase (this is especially relevant for goods that are consumables and quickly run out or become unusable). Web pushes can also be used for this.

Customer reviews will help the company in promoting the store and will strengthen the buyer's positive attitude towards the store.


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Why do you need customer lifecycle analytics?
The life cycle of a company's customers should be analyzed by marketing specialists. Such analytics are extremely important for developing a strategy for promoting the company on the market, it allows collecting statistical data necessary for understanding how to interact with different groups of customers.

Buyers can be divided into groups, each with certain characteristics. Some customers need to be encouraged to make purchases, while others make them regularly. Advertising expenses are planned based on this.

In addition, customer life cycle analysis can help determine their attitude and hypothetical plans. Thus, customers are divided into those who:

interested in new products or services;

willing to pay more for a product that interests them;

interested in purchasing multiple items as part of a package deal;

will make a purchase if influenced in some way;

There may be quite a lot of such groups. Their number depends on the specifics of the company's work.

Life cycle analysis helps to identify how valuable certain clients are to the company, and based on this, determine who needs to be given increased attention, develop an individual offer, etc.

At the same time, the Pareto principle is still relevant, according to which 20% of customers bring 80% of the profit, and the remaining 80% of customers bring 20% ​​of the profit. Accordingly, these 20% of customers are considered especially valuable. However, to understand who is included in the number of these important people for the company, it is necessary to analyze the life cycle of customers.