Meta tags are HTML tags that contain metadata about a web page. They are included in the head section of an HTML document and are not visible to website visitors.
Meta tags can include information about the page title, description, author, keywords, and other attributes. They are used by search engines and other web services to index and categorize web pages. For example, search engines use meta tags to understand the content and purpose of a web page and to display relevant information in search results.
Why are title, description, keywords and h1 meta tags important and how to form them correctly
Forming meta tags title , description , keywords and h1 is an important aspect of optimizing a web page and its ranking in search results. Below are the main reasons why these meta tags deserve special attention:
Title tag is one of the most important meta tags for SEO. It appears at the top of the browser and is used as the page title in search results. The title should contain keywords related to the content of the page. This will help search engines understand what the page is about;
Description tag is a meta tag that is used to describe the twitter data content of a page. It also appears in search results and helps the user understand what the page is about. Like the title tag, the description should contain keywords related to the content of the page;
Keywords tag is a meta tag that was previously used to indicate keywords related to the content of a page. However, modern search engines no longer use this meta tag to rank pages. Therefore, its importance has decreased. However, you should not completely abandon the use of the keyword tag. It can still be useful for internal site optimization;
H1 tag (heading tag first level) is a meta tag that is used to indicate the main heading of the page. It can also help search engines understand what the page is about, thereby increasing its relevance in search results. A good H1 heading should contain keywords and clearly indicate the topic of the page.
Overall, well-written meta tags help search engines understand what a page is about and can improve its relevance in search results. Therefore, it is important to pay due attention to the formation of these meta tags to optimize a web page.