Preparation and editing of commercial texts according to technical specifications; preparation and editing of articles; preparing content for social networks; writing video scripts; preparation of presentation texts; creation of information occasions; preparation of news materials and press releases; preparation of reports; text editing; optimization of old texts on technical specifications; In addition, the copywriter actively works with clients to collect information about the project and understand the goals of the advertising campaign; conducts interviews; collects information about the needs of the audience using open sources (statistics, media, blogs, forums, etc.). These actions are necessary to prepare the basis for creating high-quality and effective texts.
Pros and cons of the profession To become a successful commercial copywriter, you do not need a special education. However, a specialized journalistic or philological education can be a good base for a beginner copywriter. The copywriter specialty can also be acquired at the advertising faculty. It is possible to study on online courses. Further entry instagram data into the profession with such a source will be quite soft. Another advantage of working as a copywriter is that you will see the results of your work almost immediately and will be able to evaluate the effectiveness of the work in order to improve the quality of your texts in the future.
You can write texts and collaborate with clients, media, and digital agencies from anywhere in the world. You can work both as a full-time employee and as an independent author. Here are a few more notable advantages of the copywriter profession : copywriters are constantly needed, vacancies are always open; creative specificity of the profession; shortage of specialists in the market; The disadvantages of the profession include a relatively low level of income for young specialists on the company's staff: in the regions of the Russian Federation, the income of a beginner copywriter varies from , to , rubles, in Moscow - from , to , rubles.