AJ: So we can spin conspiracy theories

[sumaiyakhatun26]

So, based on our visits and when we assume that we have a well-optimized page in terms of collecting events, Google creates new audiences. And among these groups are, for example, people who will buy in the next seven days with a probability of 95%. Or people who will abandon our page.

For example, if we have a mobile app and we want a person to come in every day, play, collect some points, and click on an ad, we can create an audience targeted at users who are likely to stop playing the game in the next seven days. And then we can target them with a Google Ads ad.



AJ: But I have to ask, because I can already feel the unhealthy excitement on the other side canada rcs data of the screen. So, as I understand it, this production you mentioned is based solely on our historical data. But it's not like Google can use data from other sites to tell us whether such a person will probably buy from us. Or maybe that's how it is?



MM: Honestly, I don't know this algorithm, so I don't know on what basis it will work.





MM: We can hope that Google takes everything into account.

AJ: That would be a killer feature . Really.

MM: So, this is really a huge change. For example, in remarketing: let's say we select a group of people who will buy with 95% similarity and we exclude them. It's very risky, but if we trust this tool, we can have a high probability that these people would actually buy without our remarketing ad.