Secrets of Success from D2C Companies

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No matter how carefully the company's strategy is planned, the market is subject to constant fluctuations, and this does not give confidence in the 100% success of your efforts. There is also no universal recipe for conquering the market. And yet, there are certain triggers present in the activities of almost all leading D2C companies.

Implementing small changes in product veterinary email list properties as well as in the trading system
Most people do not approve of and are afraid of abrupt transitions from the old to the new. Some fundamentally reject innovations, a priori not trusting them. A sensitive seller avoids radical decisions, giving the audience time to get used to new conditions and realities.

“People don’t want something truly new. They want the familiar, done differently.” That’s how Nir Eyal, author of the bestselling book Hooked: How to Build Habit-Forming Products, puts it.

By innovating in a very measured way, step by step, Dollar Shave Club, Airbnb, Lyft , Harry’s have reached the heights of business success.

Dollar Shave Club didn't revolutionize quality, they just figured out how to simplify the process of getting razor blades. And that led to a restructuring of the entire industry!

Uber and Lyft did not invent a new way of transportation, but only combined the functionality of a phone and a car. As a result, the comfort of movement soared to an unprecedented height!

Casper didn't invent a miracle mattress, they just packed it compactly for easy portability.

WeWork simply removed partitions in the workspace, and Airbnb simplified the booking system. The list of simple steps that led to success and quietly changed people's lives goes on .

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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Investing in design and brand awareness early on
Design should not only please the eye, but also convey information. The modern consumer wants to use the achievements of civilization and contribute to global processes. He is attracted by brands whose owners set themselves great socio-cultural goals and objectives. The more people are impressed by its high goal, the more successful the brand will be.

A brand is not a thing or a recognizable logo. It is a phenomenon of our life, a story, a legend that everyone wants to join. The history of great brands is full of drama and excites, like a family chronicle.

It seems that the people who created this legend believe in it more than others. A common feature of all world market leaders is brand legendization. At the same time, the product itself remains the same or undergoes minimal modernization.

Let's look again at the list of famous companies that we have given above. They have three components of success: making small improvements, improving the appearance, simplifying the method of delivery of goods and, of course, replicating, emphasizing, legendizing the brand experience, its exciting history.

The fourth circumstance is apparently also important: it is the time factor. It seems that stable long-term success comes to those participants of the global market who, from the very beginning of their activity, did not spare time, effort and resources to create their image.

Having firmly established brand recognition in the minds of generations of buyers, they have gone far ahead of their competitors. Let's imagine another situation. The brand is great and promising, but does not have a clearly expressed individuality. Having picked up the idea, competitors who invest in design and branding will be ahead. By the way, there are quite a few such cases in business.