While 10/05 will mean May 10 for an Italian, the s iraq database telegram me numbers will be read as October 5 by an American, which can lead to critical misconceptions. From currencies and addresses to time standards and measurement systems, many formatting issues are easy to overlook, but tackling them converts into smooth UX.
Cultural Differences
Even a giant such as Amazon can face a problem with its localized app. This happened when it turned out that the magnifying glass icon was not associated with searches in India. You can stumble upon cultural differences dealing with colors, emojis, symbols, and whatnot without deep research into your target market.
Localization of Visuals
Since a picture is worth a thousand words, it would be unwise to turn your back on the visual content of your app. However, it takes a good deal of time and effort to locate all the pictures, screenshots, icons, or videos your product contains, then translate their textual and alt-text elements, and check their cultural appropriateness.
Extra Coding
Whatever the reason triggering changes in the app design, it may require additional coding efforts. In turn, this increases the cost and time-to-market delivery of app localization while reducing your ROI.
Miscommunications
The localization process requires designers, developers, and linguists to work together as a single team to produce the best results in the fastest way, but things don’t always go to plan. There can be lots of time and money wasted because of miscommunications and hectic workflows.
Having No Strategy
With so many potential benefits of localization for mobile applications, you can still land a poor ROI if you approach the task incorrectly. You need to clearly understand which markets to target for the best outcomes and learn how to build the process with the utmost efficiency. With effective marketing strategies based on customer behavior in a mobile app, you can achieve great results in the shortest time.