Also if the ad does show the text

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It is recommended to have no more than 1 keyword per ad group and then have two to three ads per ad group using the keywords in the ad text. You want your keyword ads and landing pages to both be highly relevant to each other because searchers are more likely to express genuine interest. For example, if you were searching for rental ski jackets and were directed to an ad about renting boots for kids, would you click on it? Probably not because the product is not related to your specific search."rental ski jackets" but then you are directed to a landing page about renting boots I think you will leave that page and return quickly.

As you can see relevancy and thinking about searcher intent cameroon whatsapp list are both very powerful and important factors in improving results. Focus on High-Performing Keywords How do you know if a keyword is high-performing? This of course depends on your goals and which KPIs or Key Performance Indicators are important to you. For her, click-through rate and conversion rate are two very important metrics that determine the success of her advertising campaign. Knowing this I dug into the historical performance of keywords to see which keywords really stood out.

The broad match keyword "snowsuit rentals" has a CTR Quality Score of more conversions. It’s crazy how this keyword alone truly dominates the account. Performance Keywords So what does this tell me? A couple of things – maybe we want to create an entire ad group around the keyword “snowsuit rentals.” This will allow us to focus on this all-star keyword and get more conversions and business from it. In the new ad group Christie needs some variations of that keyword and creates some ads that are super relevant to that keyword.