And then we will analyze the segment of these specific people

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Firstly, by implementing these elements, we will be able to find out which marketing channels bring the best results when it comes to our activities.
Secondly, we will be able to create so-called segments in Google Analytics. That is, check the characteristics of those people who most often realize the goal of our website.
This will allow us to look at Google Analytics data not only in the way most people do, i.e. by looking at the overall behavior of all users on the site.

We will be able to go further and diagnose the segments and behaviors that are most important from our perspective, including, for example:

downloading Lead Magnet,
subscriptions to the lists,
sending forms.


This information will be useful for us to work on our own buyer personas. We can germany rcs data also transfer it to advertising panels and configure specific settings later. For example, when advertising on Facebook , Google, or LinkedIn.

I personally encourage you to also install Google Analytics 4, even though it is not yet required.
Why?

Because next year we will all have to switch to this system. So you won't be surprised that you have no data and have to start from scratch.

My team and I have implemented and configured the same goals and events in the new system on our websites and the websites we manage as we have configured on our existing Google Analytics installation.

I won't hide the fact that I still use the old Google Analytics in my daily work. Every now and then, I check the new panel and get used to it, because new functions keep appearing there, or some return that - unlike the old one - the new Google Analytics 4 did not have yet.

On the other hand, I know that all data is processed there. And when it is necessary, I will be ready, at least mentally, to switch to the new system permanently, with a perspective of a dozen or so months.

Do you have Google Analytics configured and use it on a daily basis? So take care of Google Analytics 4 as soon as possible. And to operate there effectively and increase sales thanks to correct data analysis, check out the training offer "Effective analysis in Google Analytics 4" , which Suasio specialists have prepared for you!