What are the benefits of newsletters and regular email communication?

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Before we get into the nitty gritty, here’s some data and statistics from HubSpot :

4 billion people use email every day. By 2025, this number is expected to increase to 4.6 billion ( Statista );
64% of small businesses use email marketing to acquire customers – what about you? ( Campaign Monitor ) ;
31% of B2B marketers believe that newsletters are the best way to nurture relationships and “heat up” leads ( Content Marketing Institute );
78% of marketers have seen an increase in engagement in this channel in the greece rcs data last 12 months ( Not Another State of Marketing );
81% of B2B marketers admit that newsletters are their most frequently used form of content marketing, and for 87% they are one of the top forms of organic content distribution ( Content Marketing Institute ) ;
a single autoresponder message can achieve up to 98% Open Rate, as well as a click-through rate of 37% ( GetResponse );
20% of retailers and e-commerce businesses personalize their emails by gender, race, and ethnicity. In 2019, it was only 11% ( Litmus );
4 out of 5 marketers admit that they would rather give up their presence (and advertising) on ​​social media than email marketing activities ( Litmus );
60% of companies conduct personalized email communication that is based on previous purchases and user experiences. In 2019, it was only 38% ( Litmus );
Marketers using segmented email campaigns see a 760% increase in revenue ( Campaign Monitor ) .
These data already show that newsletters and e-mail marketing in general have a huge potential that you cannot ignore.