Snippets appear in search results and aim to provide users with reviews and star ratings that offer insights into the quality of your product or service and encourage them to visit your website.
The problem with review snippets without context is they lack the “why” someone gave you a five-star review, and Google is less likely to show a rich snippet.
Adding valid written reviews with an author’s name increases the user’s trust and the likelihood of Google showing a rich snippet with valuable information.
Here’s Google’s explanation:
A review snippet is a brief excerpt of a review or a rating from a conduit cn mobile numbers list review website, usually an average of the combined rating scores from many reviewers. When Google finds valid reviews or ratings markup, we may show a rich snippet that includes stars and other summary info from reviews or ratings.
New Review Snippet Guidelines
The updated documentation now includes several guidelines for correctly implementing review snippets, including review visibility, written content, and author names, to improve viewers’ experiences.
Content visibility: Reviews with marked-up content, including the review text, associated ratings, and aggregated ratings (if applicable), must be visible on your site.
Written content: Ratings with written content help provide additional information about why someone reviewed your product or service.
The author’s name: Google recommends adding an author’s name to your review, as it shows that a real person wrote it. Names must be genuine and under 100 characters to qualify for rich snippet results.