The future of the online car buying market

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Despite the growth in online car sales, offline dealers will not disappear completely, as some of the benefits of buying a car in the traditional way will prevail. Instead, the most successful car retailers will adopt a multi-channel strategy.

This means that customers will be able to search online for the car they want and complete most of the purchasing process online, but they will also be able to visit a local affiliated dealership to take the car for a test drive.

Mike Markkula: The man who shaped Apple's future
Ercole Palmeri 2024-12-16
Apple Store New York
epa04384166 The Apple logo is seen at its 5th Avenue location in New indonesia rcs data York, New York, USA, 04 September 2014. Apple's iPhone 6 is expected to be launched on 09 September at an event in San Francisco. EPA/John Taggart

When you think of Apple, you usually think of Steve Jobs and Steve Wozniak.
However, there is another crucial figure in Apple's early history whose contributions were just as significant: Mike Markkula.
If he had held on to his Apple shares, they would be worth an astonishing $1 trillion today.
Table of Contents
Apple investment
Sermons by Mike Markkula
Support innovation.
The big "what if"
A lasting legacy
5 minutes

The story of Markkula is a fascinating tale of strategic decisions, immense contributions, and significant missed opportunities.

Apple investment
In 1976, Steve Jobs was a college dropout at just XNUMX years old. Working from home in his garage, he had a dream: to make computers accessible to everyone. But he had neither the money nor the business experience to make his vision a reality. Until Mike Markkula saw something in him.