Arthur: A lucky coincidence

[sumaiyakhatun26]

Marcin: Yes. And he gave me the number of the owner, the president. I managed to contact her and we started negotiations. Negotiations on whether she would sell. She thought about it for a month, that she would. And then we agreed on the price. And I will admit honestly that when the counselor heard that we were buying the domain and for how much, he said: "Good president". The person who told me that I was a good president.

Artur: You earned your domain.

Marcin: As a curiosity – it was a 5-digit amount. From our perspective, it was attractive. israel rcs data For the domain we wanted. We had already thought it out, it is related to the name. Very simple, because Kliniki.pl is a really simple domain, so the price was good. However, we know that you can buy a domain both cheaper and much more expensive.

This was the first stage that prepared us for the rebranding. We bought the domain at the end of 2019 and rebranded in September 2020. From the moment we knew we had a domain and could move towards the name Kliniki.pl, to the moment we did the rebranding, i.e. listed on the Kliniki.pl website, almost a year passed.

This shows that this process of changing the brand, even in a small company like ours, is a long one. We prepared for SEO, because we had to transfer a domain that was well positioned in Google to a completely new domain. Not to mess anything up in the process, and ideally to improve it. We were very afraid of this, because we had already received a penalty from Google several times. And we were afraid that something like this would happen here too.