Before appearing and positioning

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The first thing we have to keep in mind is that there is no fixed time to obtain results, and the answer is usually “It depends” as in many other SEO issues. This is because many factors are involved. Some are internal, and others are external, so we are going to look at them one by one so that you understand them better. But first, we must talk about what we mean by positioning a project, so that we are all aligned and it is easier to understand. What does it mean to position a project? There are as many definitions of what it means to position a project as there are people who talk about the subject, but for us, here at AB+ , we understand that a project begins to position itself when it starts to appear in good search results for keywords that are interesting and relevant to the client , that is, that can bring qualified traffic and conversions, and that they start to appear on the first page, the higher up the better.


For us, this is the beginning of a client's web self employeed database positioning. on 2-3 pages or more, for some keywords it would surely already appear, maybe even in the first positions. Whether they were relevant, enough to bring conversions and business, and in the first positions, is another matter. It is a rather vague definition, yes, but the nuance is important. I still remember a project, from a relevant international client, with a world-class reputation and cachet, that when you analysed the keywords for which they appeared, they were first for kw like “plasterboard walls” or “lot of bricks”.


This happened because they had not realised that when uploading the PDFs of the construction tenders for their headquarters, this client had such positioning power, due to natural linking, even from national and international media, that they were positioned for those keywords, because that is what they had allowed the search engine to see their website and index it. But for business keywords, nothing at all, in fact, Google considered the website as a construction website, when it had absolutely nothing to do with it. So when you think about when your website is starting to rank, remember this detail.