Anyone who opened the form

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This is the largest group that can serve as the basis for remarketing. All of these users were interested in your ad in some way. It is worth arousing this interest so that it results in conversion.

People who opened the form but did not submit it
Treat these users similarly to those who abandoned their shopping cart in an online store. Why didn't they submit the form? Maybe they forgot about it? Or maybe they need an extra incentive to submit it?

People who opened and submitted the form
These are users who have converted. You certainly have other plans for them, but you can also use cross-selling and offer them additional products or services. Or start showing them materials based on social proof .

Once they have seen your ad and decided to “convert”, don’t let them forget about you while netherlands rcs data they wait for a call or email from your sales representative!

You can also use this group to exclude from targeting a lead ad that uses a given form. This way, you won’t waste money showing your ad to people who have already submitted the form. You can learn more about optimizing ads based on exclusion in my podcast episode .

You can also experiment with retention period, which is the amount of time users stay in your group. However, given the low limit I mentioned, you will most likely stick to the maximum value of 90 days.

Lead ads are largely effective at keeping users on Facebook. Not redirecting to a website increases the number of forms submitted, but reduces website traffic.

Facebook form-based audiences allow you to obtain both valuable leads from lead advertising and information about users who had contact with the form (e.g. by redirecting them to the page in the second step of your funnel).