Artificial intelligence is not always right

[sumaiyakhatun26]

And I knew from the beginning that such a project did not quite make sense. And I tried to educate the clients who came to us for both of these things, both the LMS and this gamification platform, that listen, we can conduct such a campaign in Google , because they asked about a campaign in Google. It may work, in the sense that there may be leads from it, but if I had to guess whether yes or no, I would say probably not. Because on your websites such materials, such things are still needed, these are niche solutions, not very well known.

The question is whether this type of thing is bought in this way at all, or whether we should not use other channels of reaching it. I had this strategic perspective assuming the functioning, coexistence and cooperation of more than one channel.


The answer was, let's do a Google campaign first and see what happens. russia rcs data The effect was that there were no effects. It was predictable, unfortunately the experiment failed, but from Google's perspective the operation was successful, only the patient is dead, in the sense that there are no leads.

Why? Because we prepared excellent, according to Google, fully optimized campaigns. Whenever someone in this country typed LMS, there was a great chance that they would see us. Whenever they typed gamification, gamification platform and other related phrases, of course the system was prepared by us so that they would see an incentive to visit our client's website and even enter that website.

But what good is it if other aspects are missing later? And this is the second dimension of automation that I wanted to talk about.