Types of empathy maps

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There are three types of empathy maps, which, despite their differences, are similar in essence.

Let's start with the simplest thing.

Consumer Quadrant
This is the most basic version, consisting of only four sectors. To create it, simply divide the sheet into four equal parts. Each area corresponds to what the client says, thinks, does and feels.

Place an image of a specific representative of your target audience in the center. For example: "Natalia, 40 years old, mother of two children." All the necessary details can be placed in the corresponding blocks.

Consumer Quadrant

Source: shutterstock.com

What does the customer say? Collect luxembourg email list genuine feedback about the product or its line. Surveys and questionnaires are great for this. Don’t forget to check your website and social media – user comments can be very informative.

From the collected data, draw conclusions and record them on an empathy map.

For example:

Claims that time-tested products inspire more confidence.

She is happy to share recommendations for successful purchases with her subscribers.

Doesn't hesitate to express dissatisfaction in comments on products.

The number of points collected always plays into the hands of your analysis.

What he thinks . It is impossible to look into the thoughts of another person, but the more detailed the image of the consumer is, the easier it will be to put yourself in his place.

In this process, it is important to include the empathy of the entire team to carefully work on the customer's perception.

This is especially useful if you have people who are already in the product's target audience. Otherwise, you can always bring in outside experts to get a more accurate idea.

Potential consumer thoughts may include:

The manufacturer reduces costs on raw materials, which makes the product more affordable compared to competitive offers.

Consultants tend to actively recommend products that they can make more money on.

It is impossible to inspect and touch the goods in an online store, which creates the risk of purchasing a defective product.

What does . Here it is necessary to study the actions of the consumer at the stage of preparation for the purchase and directly during it. It is interesting to find out whether he relies on the advice of other users or is limited only to the description presented on the site.