The storytelling technique should be used in the following cases

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The purpose of the story should be clearly aimed at selling. In other words, the central idea of ​​the story should be the customer's needs and the possibilities of satisfying them through the product being sold.

Stories should evoke emotions, so it is important to design and convey the desired emotional states. The most effective stories are those based on personal experience.

Avoid particularly "scary" stories. It is worth working on the positive reaction of the opponent. Positively minded buyers are more likely to close the deal.

Use figurative expressions, metaphors mexico email list that can transform words into physical or sensory impressions.

Storytelling should always be relevant, appropriate and contain a clear moral. At the same time, unnecessary “moralizing” should be avoided, which can alienate potential buyers.



Working with objections . Using stories about satisfied customers and positive reviews, you can effectively overcome buyer doubts.

Presentation of the product . At the moment of presentation, you can effectively include a live story in the list of dry facts, advantages and characteristics of the product. This helps to attract the attention of the audience and convince them of the importance of the offer, as well as to present the information more convincingly.

Winning Back a Customer : When a customer starts to hesitate to make a decision due to rational considerations, fear, or greed, storytelling can make all the difference. Just ignore their objections and tell a powerful story that will help remove their doubts.

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Sales technique for managers "Fork"
This technique is an important tool for managing communication with the buyer and contributes to the effective closing of the deal. The sales technique for managers "Fork" allows taking into account the individual characteristics of the client.

The seller gives the potential buyer several alternative solutions, each of which leads to a deal, but has special conditions. This approach is based on the need to satisfy the individual needs of the client, taking into account his preferences and specific requests.

Sales technique for managers "Fork"

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Example 1. Let's consider a car sale transaction. The manager uses the "Fork" method and offers the buyer a choice: to purchase a modification with a full set or to receive favorable credit terms for significant savings on the down payment.

Example 2. A client interested in a trip to a resort is offered a choice between a luxury hotel with entertainment, a full range of amenities, and a cozy hotel in a quiet place with “pristine” nature.

The examples show sales techniques in which the client receives two options for offers that take into account different preferences and budget possibilities. Thus, in the case of vacations, both options include different living conditions and environments. It can be noted that the "Fork" technique is an effective sales tool.

As you can see, the client is given the opportunity to choose depending on his preferences and capabilities, and with any decision the counterparty makes, the seller achieves his goal - making a sale.