Rely on automation… because you have to

[sumaiyakhatun26]

Focus on creation
Working on a Facebook ad on a small budget is full of unknowns. Who is to blame for failure – did you choose the wrong target group or did the creative simply not meet their expectations?

I encourage you to focus on the creative – let it be your most important tool for optimizing your ads. The ideal group will not react to poor creative. On the other hand, good creative has a chance to convince even moderately targeted recipients.

I'm not a fan of Facebook's machines - the ones that choose where and on what device an spain rcs data ad should be displayed. However, it cannot be denied that with a smaller budget, an advertiser cannot really afford to prepare separate ad sets for each platform or each placement.

So if you spend between 10 and 20 PLN per day on an ad set, stick with the automatic placements option.

This has its consequences – Facebook will display the ad wherever it wants, based on its own assumptions. For example? It will direct most of the views to mobile devices, which may not necessarily convert the best in your case.