hyperpersonalization
Anyone who wants to completely comply with the customer's wishes should use hyper-personalized designs and content. The layout is automatically generated in the customer's preferred style and colors, for example. The content also adapts to the customer's preferences. This can affect both the products advertised and the way in which the customer is addressed.
Hyper-personalized emails go beyond pure design and require some work. Because before you can address customers personally, you first need to know them and their preferences. This requires appropriate queries and tests in advance. In addition to email automation, the use of AI may even be necessary, depending on how complex and automated the process is to be. But the effort can be well worth it, as mailings that address you personally and take your own preferences into account receive far more attention. In addition, the wealth of customer information can be used to build wonderful multi-stage campaigns. Personalized designs and content will certainly keep us busy well beyond 2021.
Source: fictitious
Animationm, Partrizia Pepe
animations
, where moving images attract special attention. Animations senegal number dataset can also convey additional messages, such as urgency with a countdown or a 3D view through rotation. It's not for nothing that video content is now so popular.
Since embedding videos in newsletters is a tricky issue, it is better to use small animations in the form of GIFs or PNGs at the moment. In addition, the use of digital scratch cards or wheels of fortune, which require programming, is also possible.
Combinations of static and animated images are particularly popular at the moment. This creates visual depth and draws attention. Collage effects can also be easily achieved using this combination.
Source: Patrizia Pepe
The newsletter design trends for 2021 are a colorful mix of styles. With the multitude of options and your own preferences, you should look at the target group. Unfortunately, a great and modern design is of little use if it scares away the target group. Therefore, use A/B tests to find out whether the new layout is also well received by your customers before you establish it permanently.
Tip: Our explanatory video (via YouTube) shows you how easy it is to implement A/B tests with the AGNITAS E-Marketing Manager .