Examples of segmentation goals for different businesses

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Online store

Increase the average check. Offer customers related products based on their purchases.
Increase sales during low season. Develop seasonal promotions for less active customers.
Increase repeat purchases. Identify customers jamaica email list who haven't made a purchase in a long time and send them reminders.
Example: Divide customers by purchase frequency:

New customers (offer a discount on the second purchase.
Regular customers (offer bonuses for accumulating points.
Service company

Goals:

Expand your customer base. Define your target customer profile and optimize your marketing campaigns.
Improving the quality of service. Divide customers by their level of satisfaction and needs.
Increase revenue from premium services. Focus on customers willing to pay more for a personalized approach.
Example: The company provides repair services:

Express repair segment price is more important than quality.