Nurturing the contact with more

[sabrinaislam567]

He is interested in buying and we close the sale. Depending on the type of lead, we will have to develop one strategy or another to guide them through the sales funnel. The important thing is to know how to divide contacts into groups in order to work with them with different actions adapted to the needs of each moment . In this way, we will be able to convert more leads into clients. If you put everyone in the same bag and treat them the same way, you will lose many sales opportunities.


It's like in offline life, in a store, you don't give the same band database explanations to someone who comes in to look as to someone who asks you for information. Lead Nurturing. information to convince them. When someone becomes a lead, a sales task of persuasion begins so that this person ends up buying. This happens when prices do not allow for compulsive buying and the purchasing decision is more complex. There are countless ways to do lead nurturing but the most commonly used is email marketing . Lead scoring.


Rank the lead with a score to find out which lead is better. Just as we have a CRM to keep track of our offline contacts, we must conduct a study of which leads are more worthwhile to work on to achieve sales results. It's about ranking them to see if they are more or less receptive to our marketing actions. For example, someone who opens all our emails is more likely to buy from us than someone who has never opened them. Then, we can focus our emails to these highly qualified leads more on sales and not so much on general information.