Keyword Analysis: Step by Step

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In this step-by-step guide, you will learn how a professional keyword analysis works, which keyword tools you can use and how exactly you can ultimately improve the customer journey on your websites.

keyword_analysis_step_by_step_instructions
Step 1: Keyword Brainstorming
To begin with, you need to collect all the keywords that come to mind. You know your industry best and know which terms are important for your business. In this context, it can also be very helpful to take a look at the W questions for the individual keywords. However, you should definitely use the help of keyword analysis tools that show you related and relevant keywords based on selected terms. For example, use:

Google Suggest
Google Keyword Planner
Answer the Public
KWFinder
Sistrix
ahrefs
or Google Trends
Step 2: Competitive analysis
The main aim of competitive analysis is to find out which keywords japan mobile numbers list your competitors are ranking for, how they go about it and, ultimately, how you can stand out from them. You have to find a niche that is currently not covered or only inadequately covered by your competitors. At the same time, you have to find out how much effort you can put into each keyword.

Step 3: Sort out keywords
The third step involves systematically filtering and prioritizing the evaluated search terms. For example, which keywords are not relevant, and for which ones is the competition perhaps too strong? In this step, you also need to decide whether the search intent matches the landing pages for which you are looking for keywords. A high search volume does not automatically mean that you should devote your resources to this keyword.

Step 4: Cluster keywords
Now you can cluster your keywords. Often, a keyword analysis will result in countless terms that appear twice, sometimes in a similar spelling, in the plural, or in combination with filler words. Now you need to summarize all of these terms and cluster them accordingly.

Conclusion
If you want your customers to find you in the search engines, you need to know what they are actually looking for. This may sound banal at first, but it is the foundation of every SEO strategy. At this point, a keyword analysis is essential. It will tell you which keywords are worth optimizing your website for.

Thanks to in-depth and individual keyword research, you can use your resources exactly where it makes the most sense for you and your business. With our many years of experience and our high level of technical expertise, we help you to focus on what is essential - keywords that are really worth it.