Google Search Console has long been an essential tool for anyone looking to optimize their presence in search results. Google recently introduced a new feature called “Google Search Console Recommendations,” designed to provide personalized suggestions for improving a website’s performance in Google search.
This feature, currently in an experimental phase, aims to make website optimization more accessible by offering direct insights based on data already available in Search Console.
Recommendations in Search Console stand out for their ability to identify opportunities for SEO improvement , such as implementing structured data, adding sitemaps, and analyzing trending queries and pages.
This new approach promises to not only make optimization work easier, but also provide a clearer view of what Google values in terms of search rankings.
How can recommendations benefit your website?
The inclusion of recommendations in Search Console brings a part time data series of advantages to companies and professionals who have limited knowledge about SEO. Below, we detail the main benefits of this functionality.
Simplified optimization
With recommendations, the process of optimizing your website becomes more straightforward. The suggestions provided help identify areas that need attention, allowing corrective actions to be taken more efficiently. This is particularly useful for companies that do not have a dedicated SEO team but still want to improve their online presence.
Prioritization of efforts
Managing a website involves a number of competing tasks, and it can be difficult to know where to start. These recommendations will help you prioritize the SEO activities that will have the greatest impact.
For example, the functionality may suggest adopting structured data to make it easier for Google to understand the content, or creating sitemaps to improve the indexing of pages. With these priorities clear, managers can allocate resources more strategically.
Insight into Google Preferences
Understanding what Google considers important for ranking is a constant challenge for those who work with SEO.
Recommendations provide a window into Google’s algorithm preferences, allowing sites to better align with what is valued in rankings. This can include identifying trending pages and queries, which provide opportunities to create content that is more aligned with current user demands.
Time saving
For companies with limited resources, time is one of their most valuable assets. Search Console recommendations are updated regularly, ensuring that managers always have the most relevant information at their fingertips to optimize their sites.
This means less time will be spent trying to figure out what needs to be done, and more time can be spent implementing concrete improvements.