How are the results of usability tests evaluated? Regardless of whether it is a redesign or continuous adjustments to websites or applications, predefined metrics are required with which usability can be measured. These metrics can be quantitative or qualitative in nature.
usability metrics
Examples of quantitative usability metrics
success rate in the tasks performed
Duration for completing the tasks
Use of the search function versus use of the navigation
error rate, for example when islands mobile numbers list paying by credit card
Scale for the usability of the system based on a survey
Examples of qualitative usability metrics
expectations and performance
general satisfaction
In addition to these key figures, there are many other values outside the actual test environment. These include, for example, the bounce and conversion rate, the number of visitors, the length of time visitors stay and the abandonment rate for online purchases. All of these key figures also allow conclusions to be drawn about the usability of a website and show optimization potential.
Test results: What are usability metrics?
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