2. Checklists, Templates, and eBooks
When to use it: In the Awareness stage, when leads are looking for quick fixes to their problems
These are probably some of the most accessible lead magnets you can create, and while it’s fun to publish a bunch of these and get them out in the world, it’s not the most effective use of your time.
Instead, focus on building resources that can benefit your audience. Give them something real to work with, and you’ll help build trust in your offering.
Quick tips for better conversions:
Give them a quick win: When you deliver a checklist or malaysia telegram data cheat sheet that is truly helpful to your audience, that quick win will stick in their minds.
Make it easy to digest: Nobody will sit around reading a 400-page eBook. Make it short and to the point, but pack it with real value.
Example: Free eBook from Jennifer Dawn Coaching
Source: Jennifer Dawn
Jennifer offers coaching and consulting for business owners and team leaders. With this eBook, she stays on topic and gives readers a quick fix to a common problem.
2. Interest in outsourcing as part of the structural restructuring of organizations in the areas of digitalization and the implementation of import-substituting solutions.
Key requirements and guidelines in this area are set at the legislative level – as part of the implementation of presidential and government initiatives. Companies want to switch to new IT solutions as quickly and accurately as possible, and professional players in the consulting market help them with this. This is a fairly stable trend, since, firstly, the transformation is still far from complete, and secondly, primary products can subsequently be replaced with improved versions (as well as with more suitable business solutions from competitors).
Example: Free eBook from Jennifer Dawn Coaching
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