The number of people using voice search to ask search engines questions has been steadily increasing for years and it seems that it is only a matter of time before this type of query makes up the majority of search volume. There is no doubt that the way we search for information on the Internet is constantly changing, and this is particularly evident in voice search, which is also used across devices.
Searches are not only made via mobile phones: Alexa, Google Assistant and other voice assistants are increasingly present in households. Anyone who manages to convince search engines to display their own content in a voice search will be able to increase their discoverability enormously in the long term.
The future of voice search and its challenges
Users tend to look for tools that simplify and facilitate our daily lives, where searching for information is already a basic, everyday task. The fact that we are increasingly accessing search engines through voice search is tongliao mobile numbers list mainly due to the fact that this way we can search for information faster, without having to stop and type or think about how to write it, similar to what happens with text and voice messages. Voice search allows us to interact in a natural way.
But this is not just a phenomenon of the younger generation: 2 out of 5 adults have performed at least one voice search in the last year. In fact, there are advertisements, for example for Alexa (Amazon's assistant), that increasingly encourage the use of these devices by older people.
The challenge in this context is that the pages must manage to appear in the main voice search results. This not only means that a website must be optimized for mobile versions, but also that the language we use on the page to tell a story, whether it is news, educational content, etc., is extremely important to achieve this goal.
In other words, how do we answer the questions of those who search for content in this way?