Words like “editorial plan” are destined to disappear inexorably

[shaownhasan]

"There have been so many changes this year and they will be even more radical in the years to come. What, in my opinion, emerges quite clearly, and will be amplified even more in 2018, is that the management of social pages, as we understood it until a few months ago, is dead .


Why? Because there is no point in publishing content to “fill” the pages of the purchase shareholder database social networks we manage. No one will read all those posts. For two reasons:

because 90% of those posts are useless as they do not add any value to the user;
because people won't even be able to see them due to the ever-increasing cuts in organic reach .
Is there a solution? Of course! And it is really (seemingly) simple: quality and not quantity.

I also believe that the integration of digital marketing activities with the customer lifecycle will be fundamental. Every form of communication will be increasingly similar to a one-to-one conversation between a company and its customers. Companies have long since started collecting data, which is not the usual name and surname, telephone number and email address, but behavioral data. Here, that data will be used to create personalized experiences . We will talk more and more about micro moments that will lead, despite the name, to macro conversions."