How does management through CRM systems work?

[shaownhasan]

Think about the contact data collected during a trade show, rather than from online contact forms: what to do, once you have obtained them? Exploiting a new contact with a view to boosting your business is much more than cataloging leads and archiving the information obtained. It means managing them (hence customer relationship management) in an integrated but above all coordinated manner across the various departments of the company.

There is a wide range of CRMs on the market , the choice for each individual company depends on various factors: budget, objectives, integration with existing systems, training in use, level of automation, etc. Valuable information in the benefit of using our student database these cases is provided by the agency that manages the entire marketing strategy.


Once the program is installed and configured, we create a company account within the CRM. We import all the data and contacts available, also connecting the tool to the email inbox. At this point, the marketing automation mechanism starts up.

We can thus “capture” new registrations by implementing personalized contact forms. The contact thus obtained automatically becomes part of a “flow” of emails (workflow), which have the purpose of “nourishing” it over time , establishing a beneficial and non-invasive relationship.

This is the right way to communicate to keep alive the interest in the company (interest that the person spontaneously showed, at the moment in which he left his contact).