What is SERP

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The abbreviation SERP stands for Search Engine Results Page , which is translated from English as "Search Engine Results Page". In fact, this is what is presented to the user's attention when making a request in the browser search bar.

Standard page components include a list of sites and various documents; add-ons include graphic images, photographs, videos, news, and maps.

Sometimes various elements can be added to organic search results. However, you will have to pay for them. As a rule, such expenses are borne by advertisers to attract traffic, as a result of restaurants email list which the user, entering a request, sees suitable ads, links to sites, etc.

What is SERP

An advertising insert can be found at the beginning of the source list, on the side of it, or at the very end. Along with natural links, it has a name and description. The only difference is that the paid component has the "Advertisement" mark.

The basic principle of any search engine is that it returns top results. In other words, those that are most likely to interest the user and he will click on the corresponding link.

Organic and advertising transitions are not the only thing that the user sees on the first page for his request. A number of auxiliary elements also serve as a guide for him.

Depending on the construction of the key query, the search engine forms the output and determines the top positions. Another formulation - and a sensitive algorithm will give you a new list. This is due to the peculiarities of SEO of any of the sites.

The search engine sorts pages based on hundreds of different criteria, allowing it to select results that best match the user's keyword. This is the basic concept of any algorithm.

Why is it important to pay enough attention to SERP design?
Here are the main reasons:

The main source of traffic, i.e. attracting users , for almost every site is SEO (search engine optimization). To promote them, you need to understand the work and meaning of all SERP functions, as well as how a person interacts with them on the other side of the screen.

According to Jacob's Law, users spend more time on other sites than on yours. Based on this statement, we can conclude that people prefer a familiar and convenient interface, which means it is better to limit experiments, using those functions that are familiar to a person working with search engines.

Any selection system has its own algorithms for issuing sites to SERP. For example, Yandex's relevance criteria may be completely different from Google's. Thus, for the same key request, two search engines will present completely different results.