The Role of Social Media in the Realization of an SEO Project

[shaownhasan]

Doing SEO means being found by the user who is actively looking for an answer to their needs and desires online, perhaps based on levers such as price or comparison between different brands.


To be found online thanks to SEO activity we cannot ignore the role of Social Media Optimization (SMO), or the optimization of social channels. Through them, the effectiveness of the SEO strategy is combined with a how does cash app work? loyalty mechanism towards the brand that occurs precisely thanks to the relationship that is created in the social environment.

Here is how SMO is a middle ground between SEO and Digital PR. The tools? The fan page if we think of Facebook, Twitter for exchanging useful information, perhaps using a keyword as the account name , Google+ with the most relevant SEO value and which can be used to publish a right mix of keywords and brand communication. Finally, nowadays we cannot ignore YouTube which allows you to insert Titles to the video and add links to your site to support all the Off-Site SEO activity.

This is why the purpose of a Social Media Optimization strategy is to strengthen the visibility of social channels and also do SEO through them to maximize effectiveness and achieve the desired result.