Tips for Promoting a Single Page Website for Selling Products

[subornaakter20]

Tips for Promoting a Single Page Website for Selling Products

Source: shutterstock.com

The following channels for landing page promotion are distinguished:

Contextual advertising through aggregators: Yandex.Direct, Google Adwords, etc.

Publication on social network pages.

Teaser advertising.

Advertisements on free advertising services.

SEO promotion (if the product is in constant demand).

Contextual advertising is quite expensive, but architects email list it is the main method of attracting an audience to a landing page. If you have no experience in using it, entrust it to specialists.

Recommended articles on this topic:
Promoting Services on the Internet: Best Methods and Fatal Mistakes

The best books about online stores: creation, promotion and profit increase

Increasing website conversion: real methods and step-by-step instructions

Posts on social networks will also be very effective if you select public pages with an audience that matches the target audience of your product.

Teaser network advertising has a distinct advantage over contextual advertising due to its lower cost per click. Ads are placed on sites with a theme similar to the landing page. The design of the ad block is adapted so that it does not stand out from the overall style of the site and is not perceived as spam.

The main advantage of advertising on free sites is the ability to attract additional buyers without investment.

In recent years, more and more attention has been paid to promoting websites through social networks: they help entrepreneurs establish permanent sales channels.

The nuances of collecting a client base and landing pages
The nuances of collecting a client base and landing pages

Source: shutterstock.com

Large online stores actively use e-mail marketing methods. They collect data from potential customers who are not ready to make a deal now, with the aim of selling them a product later. In this case, one-page sites help to create an address base for future mailings.

Such landing pages are also called capture pages. They exist in various forms:

POP-UP window on the main site.

This refers to the main resource page where information about a special offer and a form for collecting contact information are posted.

For a POP-UP window to work, the offer must be truly attractive. It can be a serious discount, favorable conditions for the first purchase, or a gift. Such a window is shown to those who visit the site for the first time.

In practice, this method allows up to 10% of site visitors to be converted into subscribers.

Separate capture page.